April 26, 2006

Don’t look like a Dinosaur! / Don’t feel like a Frog!

When dinosaurs looked to sky they saw luminous thing coming to earth, they said to each other “ what a nice and romantic and beautiful light” but they can’t understand these beauty would extinguish their generation in an eye blink so we as an architect should not look like a dinosaur. When you put a frog in water and start to warm the water gradually he can’t understand the changes till the water reach to boil point at that point frog try to jump out of water but it is too late we as architects should learn to feel the changes and analyze the happenings. As Jeanne M. Liedtka, the executive director of the Batten Institute at the University of Virginia's Darden Graduate School of Business
Administration said: “Design has been called the "secret weapon" of business in the twenty-first century.” He share his point of view on 21 century business and give ten most useful advices from business man’s eye who compare and drive these advice of “design”, as I believe that architecture is not an end but a process and also architecture is an interdisciplinary so I don’t want to give out something completely new but to complete and apply his and others point of views:
“Invention is the mother of all business strategies.”
“Persuasion is primary.”
“Simplicity is significant.”
“Inspiration is needed.”
“Function matters.”
“Experimentation is part of the process.”
“Strategic conversations should be inclusive.”
“Question assumptions.”
“Focus on the possibilities.”
“Last things first.”
Diversity matters.
Participation is essential.
Environment is a basis.
Process is accurate.
Culture is winking.
Difference is possibility.
“Act quickly!” President of UIA slogan in “sustainable building conference 2005, Japan”
Believe in Web!
Don’t look like a Dinosaur!
Don’t feel like a Frog!
“Believe in future!” Archvoice slogan
Remember “future is too late!” O-one slogan

Posted by faraz at April 26, 2006 3:25 PM